Welcome to Beyes Privacy Statement

Welcome to the Privacy Statement of Beyes Dental Canada Inc. ("Beyes"). On this page you will find information about our policies with respect to Personal Information and Anonymous Information that is collected through Beyes's websites (Sites) and through other communications with us. Please visit this page frequently to learn of any changes to our Privacy Statement. This Privacy Statement was last modified on February 27, 2012.

Please feel free to contact our Chief Privacy Officer after reading our Privacy Statement if you have any questions or concerns:

Chief Privacy Officer

Toronto, Ontario M1B 3M5, Canada Tel:1-416-281-1888 Fax: 1-855-720-1228 E-mail: privacy.officer@Beyes.com

If you have a product or My Beyes account question, please use our Contact Us options Our Commitment to Privacy

Beyes operates the Sites to provide you with a convenient way of communicating with us. The Sites provide you with an opportunity to learn about our products and to access our services. We endeavour to make your use of our Sites an informative and satisfactory experience while protecting the privacy of your Personal Information.

What is Personal Information? Personal Information is information that is personally identifiable to you. This information includes your personal e-mail address, your home address, your home telephone number, your personal cell phone number, your age, your income, and other similar information.

What is Anonymous Information? Anonymous Information is information that we collect automatically through your visit to our Site but is not associated with your Personal Information. For example, your internet protocol (IP) address and internet browser type (Browser) will be Anonymous Information, except where you perform certain functions on our site

What Anonymous Information do we collect and use? Our Sites may log IP addresses and information relating to referring websites that have brought you to our Sites. This information is used to refer you to the correct pages for your geographical location and to permit our Sites to keep track for you of the most recently viewed products on our Sites. We use Anonymous Information to administer and improve our Sites. For example, we use IP addresses to understand the frequency of visits to certain pages on our Sites and how visitors navigate through our Sites. We also use Anonymous Information to identify trends involving our Sites and to identify whether there are problems with our Sites. We retain this information in order to assist with the administration of our Sites and to compile statistics.

Some of our Sites use Cookies. A Cookie is a small data file of information offered to your computer by web servers to keep track of your browser as you navigate our Sites. Using this information, we learn how you interact with our Sites, how we can improve the design and content of our Sites, and how to improve your experiences. We do not use Cookies to access personal files on your computer. Some of our Sites use pixels files to manage our on-line advertising programs. Pixel files keep track of your browser so that you will be recognized when you visit other websites. These pixel files are valid for no more than 30 days and are provided by our ad management providers. Our ad management providers use these pixel files to populate an advertisement for Beyes when you visit certain other websites. We prohibit our ad management providers from using this information for their own marketing purposes or from sharing this information with anyone other than Beyes. In limited situations we associate Cookies with Personal Information. Please see "How do we use Cookies with Personal Information?"

You can remove Cookies or disable Cookies used by our Sites by following the instructions in the help section of your Browser. However, if you remove or disable Cookies, our Sites may not operate to provide you with an optimal experience.

When do we collect Personal Information? We collect Personal Information that you voluntarily provide to us when using certain Beyes services and when you communicate with us. For example, we collect Personal Information when you: a. Set up a My Beyes account b. Register a product or warranty c. Locate a dealer d. Participate in a contest, promotional contest or Power Partner Program e. Complete a survey f. Subscribe to a newsletter or mailing list g. Obtain a rebate h. Make an inquiry, compliment or complaint i. Apply for employment with Beyes

When you do any of these things, we may ask you to provide certain information such as your e-mail address, name, home address, postal code and home phone number. We may also ask you optional questions about alternate means to contact you (such as business phone numbers, cell phone numbers, and fax numbers), your gender, age range, income range and primary language. We ask for your contact information and primary language so that we can better serve you. In some cases, we may require information about your age in order to enforce the rules relating to children and minors opening a My Beyes account or entering a contest or promotion. We ask for other information so that we can better understand the demographics of our customers. In addition, we may ask you to permit us to contact you with further information about Beyes, including our products and special offers.

How do we use Cookies with Personal Information? In some cases, we may use Cookies in association with your Personal Information when you use our Sites. For example, Cookies are used in association with your My Beyes account. We may use Cookies to store your login e-mail address for your My Beyes account to make it easier for you to login when you come back to our Sites. We may also use Cookies to protect our Sites from violations of the Terms of Use for our Sites.

Regarding Children and Minors Our Sites and the services offered on our Sites are not directed to children under the age of 13 years. We will not knowingly collect Personal Information from children under the age of 13. With some exceptions, our contests and promotions are not directed to Minors (persons who are under the age of majority in their place of residence). We will not knowingly permit Minors to enter a contest or promotion in violation of a restriction on entry.

Upon learning that our policies with respect to children and Minors have been violated, we will delete all Personal Information that has been collected with respect to that child or Minor except Personal Information that is necessary to keep a record of the occurrence and to prevent further occurrences. We request that parents and legal guardians monitor internet usage of their children and Minors and help enforce our Privacy Statement.

How do we use your Personal Information? If you register for a My Beyes account, you will be able to register your Beyes products, obtain support for those products, and track any repairs that have been requested. We collect this information in order to provide you with a personalized support experience to enhance ownership of your Beyes products. We collect this information so that you can access your registered products, get the latest news and alerts about your products, receive product notices (such as recall notices), download manuals and drivers and get up to the minute status on your orders and repair/exchanges. In addition, we use this information, with your permission, to identify other Beyes products and services that might be of interest to you.

We may also keep records of our communications with you, the details of your inquiry, compliment or complaint and our response. We may retain records of your purchases and rebates as well as information on products that we have provided to you. This information is to enable us to provide you with customer support services, to survey your opinions, to compile statistics and marketing information for our use, and to identify products, services, contests and promotions that would be of interest to you.

When you give us Personal Information for a promotional contest, we use that information for the purpose of administering the contest or program, unless you have also authorized us to us that information for marketing purposes.

If you wish to make an on-line purchase of one of our products, you will be redirected to the website of an authorized retailer in most situations. You will know that you are being redirected to a retailer because the retailer's website will open in a separate Browser page. Information you provide to those retailers is not governed by this Privacy Statement. We do not guarantee the privacy of the Personal Information that you provide to those retailers. We encourage you to review the privacy policy of any retailer you make a purchase from.

Do we disclose your Personal Information to others? We do not disclose your Personal Information to third parties, except as stated below or at the time of collecting that information from you, or as otherwise permitted or required by law. We will disclose your Personal Information where we are required to make disclosure by law, such as if we receive a court order, a summons, or a request from a government institution or agency that requires your Personal Information to enforce a law of Canada or any province. We may also disclose your Personal Information if it is necessary for us to collect a debt from you.

In limited cases, we may share your Personal Information with our Affiliates in the Beyes family of companies. We may also share your Personal Information with our third party service providers. We share your Personal Information in order to process information and data, store data, fill orders you have placed, deliver products to you, provide customer service to you, survey your interest in our products and services, assess your customer satisfaction, to advise you of contests and promotions, to administer contests and promotions, and to offer you additional products and services. If we disclose your Personal Information to our Affiliates or to third party service providers it is solely for the purpose of assisting us. We do not sell or rent your Personal Information to others. If we disclose your Personal Information to our Affiliates or third party service providers, we require that your Personal Information remains secure, confidential, and is only used in accordance with the purposes for which it was collected and this Privacy Statement. Beyes is and will remain responsible for your Personal Information when it is disclosed to Affiliates or third party service providers.

Foreign Affiliates and Third Party Service Providers Our Affiliates and third party service providers may be located outside of Canada. We require Affiliates and third party service providers who receive your Personal Information from us to provide your Personal Information with a comparable level of protection. However, your Personal Information will also be subject to the laws of those jurisdictions.

How do I change my marketing preferences? If you register for a My Beyes account, we ask you for permission to contact you about new products, offers and other information. We may also ask you how you would like to be contacted. You may change these preferences at any time by following the instructions to "unsubscribe" from further communications, logging into your account and making a change to your preferences, or by selecting the "close my account" option in your My Beyes account. Please note that it may take several days to process the requested change.

If we have collected Personal Information from you over the telephone or in some other manner and you would like to request that we not use your Personal Information to contact you for marketing purposes, please either choose "unsubscribe" from further communications or notify the Privacy Officer at:

Toronto, Ontario M1B 3M5, Canada Tel:1-416-281-1888 Fax: 1-855-720-1228 E-mail: privacy.officer@beyes.ca

Please understand, however, that we may need to ask you questions involving Personal Information in order to verify your identity to process your request. We may also keep a record of our communications.

We will remove your Personal Information from our list for marketing purposes following your request. However, we may still contact you for non-marketing purposes if we need to advise you of an issue concerning your warranty or of a recall notice affecting a product that you have purchased.

How do I modify my Personal Information? We encourage you to keep your Personal Information current in your My Beyes account. The Personal Information that you provided to us in your My Beyes account may be modified by signing into your account and selecting the "modify my account" option. You may also chose the "close my account" option. You may request access to your Personal Information that Beyes has collected by making a request in writing to the Chief Privacy Officer:

Chief Privacy Officer

Toronto, Ontario M1B 3M5, Canada Tel:1-416-281-1888 Fax: 1-855-720-1228 E-mail: privacy.officer@beyes.ca

You may also request that we remove your Personal Information from our records by closing your My Beyes account or by contacting the Chief Privacy Officer. However, you may no longer be able to access certain portions of our Sites (such as the My Beyes account) and you may no longer be able to access certain services, such as receiving customized on-line information or notifications relating to your warranty. Although we will delete active Personal Information from our records, residual Personal Information may remain in archived records or other historical records. However, Beyes will no longer use your Personal Information for a commercial purpose.

We will maintain your Personal Information in active data if we have suspended, limited, or terminated your access to our Sites for violating our Terms of Use.

How do we obtain your consent? By using our Sites you consent to our collection of Anonymous Information. When you register for a My Beyes account, enter a contest or promotion, communicate with us, or use interactive portions of our Sites, you consent to our collection of the Personal Information that you voluntarily disclose it to us. In some cases, we will also ask you to confirm your knowledge of the terms of this Privacy Statement and agreement to our Terms of Use.

How do we protect your Personal Information? We are serious about our responsibility to protect the Personal Information you give to us. We take administrative, technical and physical measures to safeguard your Personal Information against unauthorized access, unauthorized disclosure, theft and misuse. This includes limiting access of employees to and the use of your Personal Information. We take physical precautions to ensure that the computer servers on which your Personal Information is stored and archived are secure and that access to such servers is protected. We educate our employees with respect to their obligations to protect your Personal Information and we require our Affiliates and any third party service providers to take comparable steps to ensure the protection of any of your Personal Information that is disclosed to them.

Although Beyes takes precautions against possible breaches of its security systems, no company can fully eliminate the risks of unauthorized access to your Personal Information and no website is completely secure. Beyes cannot guarantee that unauthorized access, hacking, data loss or breaches of its security will never occur. Accordingly, you should not transmit Personal Information to us using our Sites if you consider that information to be sensitive.

Links to third party websites and social network plug-ins You may be able to access third party websites through links available on our Sites, such as when you locate a dealer, make a purchase, download a coupon or when you wish to enter a contest with one of our promotional partners. You may also connect to social networks such as, but not limited to, Facebook, Google+ Twitter, Digg, Delicious and Reddit through links available on our Sites. These links are provided for your convenience. Beyes does not have any control over those third party websites and does not provide any guarantee that the privacy practices of the hosts of those websites meet Beyes's standards. Your use of such third party websites, including other Beyes websites, will be governed by the privacy policies of those websites and not by this Privacy Statement. Do not transmit Personal Information using those websites without reading the privacy policies governing those websites.

You may create links between Beyes's Sites and social network websites. If you do so, Beyes may be able to publish updates about Beyes's products and services to your social network account through the links that you establish. You may terminate those links at any time by modifying your social network account.

If you are logged into a social networking site such as Facebook or Google+ when visiting our page, your visit to our Sites will be personalized based on your social-networking profile. For example, web pages within our Sites may show information to you about you and information that your friends share with you on the web pages within our Sites.

You may change the way social networking sites and our Sites interact by modifying your privacy settings in your social networking account. You can also log-out of your social networking account before visiting our Sites to de-personalize your experience on our Sites. For more information, please refer to your social networking site's privacy policy, which governs your use of these social plug-in features.

Beyes encourages all visitors to our Sites to engage in safe social networking. If you are visiting our Sites from a public computer, you should log out of social networks before you terminate your internet browsing session.

Notice to Persons Outside of Canada This Privacy Statement is governed by the laws of Canada. By submitting Personal Information to us, you understand that your Personal Information will be subject to the laws of Canada.